top of page

Race to the Top! A Session with Sports Pioneer Racel Jacobson '96, President of the Drone Racing League

On Tuesday, March 16th @ 4:30 pm, we welcomed an incredible Cornell alum and woman in sports, Rachel Jacobson '96, President of Drone Racing League. In our conversation, Rachel shared how she started out in the industry and the unique role that DRL has in the sports world today.

Rachel Jacobson is the President of the Drone Racing League (DRL), the global, professional drone racing property. She spearheads global partnerships and media rights deals, and leads the marketing and business development teams, bringing to DRL her legacy of creating transformative partnerships with leading sports and technology brands. Prior to DRL, Rachel spent 21 years at the NBA as their SVP of Global Partnerships, where she closed nearly $1 billion in partnership sales, and served as the Chief Business Development Officer at Landit, the market leader in personalized career pathing technology to increase the success and engagement of women and diverse groups in the workplace. Rachel has earned numerous accolades including being named a 2020 Fortune’s Most Powerful Women member, 2020 TechStars Sports Accelerator Mentor and a recipient of Sports Business Journal's 40 Under 40 Award.

Full Video of the Event

bottom of page