• Nate Mayor

Kobe Bryant Has To Be The New NBA Logo... Here's Why

Updated: Oct 2


Gianna "Gigi" Bryant (right) and her father Kobe Bryant watch a basketball game together courtside

As sports fans and pretty much every human are probably all aware, Kobe Bryant tragically passed away on January 26th, 2020 in a helicopter crash. Along with Kobe, his 13-year-old daughter and 7 others died in the crash. This tragedy struck basketball fans worldwide, but, those grieving were not exclusively followers of Kobe's sporting career. Kobe is known for his work ethic, gritty attitude, love of his family, his city, and his craft. These traits were admired by people in all fields, and are the reason why he has been a hero to so many, and will forever be a legend. While I could write for hours about Kobe's illustrious career or his personal life and how he influenced me and millions of others, this article rather seeks to explain why the NBA should take this opportunity to change its logo, and make sure his legacy lasts forever.


As many of you may know, the current NBA logo is a silhouette of Los Angeles Lakers legend, Jerry West.

The current NBA Logo with Jerry West depicted dribbling a basketball

While West is undoubtedly an icon in the game, the past decade or so has seen calls for a change to the current NBA logo. Even West himself has come out and said he thinks that it is time for a change in the logo for the league. Different fan bases have offered different options. For instance, Cavs fans want LeBron James, Bulls fans want Michael Jordan, and Mavericks fans want Dirk Nowitzki's fadeaway. However, there has never been even remotely close to a general consensus on a possible change so nothing has been done. However, following the tragic events of this week and due to Kobe's universal love and appreciation by fans, that unfortunate stalemate may have finally come to an end. Already a petition has been made by fans to make Kobe Bryant the logo and it is blowing up with hundreds of thousands of signatures and counting. The link to the petition is below if you want to sign:

http://chng.it/wTq7GVY8bX

The most likely version of a Kobe Bryant NBA Logo depicts his infamous fadeaway jump-shot that fans have come to know and love:

This logo would not only be the perfect tribute for one of the NBA's most loved stars, but it would also be a genius move by the NBA. While the Jerry West logo has historic value and depicts the history of the league, the league was small and overwhelmingly American when West played, and, as a result, only Americans recognize the star. Because of this, West is far from the most marketable star for the league, and in no way represents the majority of basketball players or how they even play. Put simply, fans of basketball have either outgrown the old school logo to a point where it is becoming dull or, they do not even know who Jerry West is and it has no emotional value for them.


This is where Kobe solves all of the NBA's issues with the logo. Kobe Bryant is one of the most globally renowned basketball players ever, most likely in the top 3 alongside LeBron James and Michael Jordan. Kobe helped take the NBA worldwide and is one of the main causes of the league's great success in its current state. The change will better represent the current atmosphere of the NBA as it is now a globally watched league. But, more importantly from the league's perspective, the amount of jersey, t-shirt, and merchandise sales they would obtain due to this logo would be unprecedented. Kobe fans worldwide would do anything to get their hands on a Kobe NBA Logo t-shirt, or a Lakers jersey with Kobe Bryant as the logo on the bottom.


Overall, no matter which way you look at it, as a moving tribute or a marketing move, making Kobe Bryant the NBA Logo should be the next thing announced by Commissioner Adam Silver.

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CONTACT: ilr.sbs@cornell.edu