top of page
  • dc66862

Business Move of the Week: Arena

Updated: Dec 2, 2021

In some of the most shocking news of the week, the iconic Staples Center, home of the Los Angles Lakers and the Los Angles Clippers, will undergo a name change to the arena

AEG, owners and operators of Staples Center, reached a deal with, a rapidly growing cryptocurrency trading platform, over naming rights of the stadium for an estimated $700m over the next twenty years. The deal highlights's push into the mainstream as the cryptocurrency and NFT market continues to ballon. Over the past eight months, has had their hand in several sports sponsorship deals, including UFC and F1.

bottom of page